Native Retail App

Mobile App Evolution for in-home shopping on your vacation

User interface design for a reimagined mobile app, enabling convenient shopping from vacation destinations.

Company

Minoan

Role

Lead UX/UI Designer

Duration

3 Weeks

Team

1 UX/UI Designer, 1 CEO, 2 Product Managers

The Challenge

How might we redesign the Showroom product to improve the overall user experience for guests and drive increased engagement as well as conversions?

Specific Goals

Integrate Minoan’s visual identity to align with the brand while also elevating and modernizing the mobile app to make it easier and more engaging to shop.

Key Metrics

Success will be measured by our ability to enable users to increase shopping activity both before and after their vacation stay has ended. Increasing sales and brand loyalty.

Before

Mobile app homepage before the redesign. Showing a cluttered interface with limited navigation and unclear hierarchy of content
Mobile app homepage after the redesign by Dena Jane. Showing a modernized experience with clean and intuitive interface with improved navigation and search functionality

After

SPLASH VIDEO
App introduction to new rental location

Product browsing screen in the mobile retail app. Intuitive navigation and options for easy product discovery through AI scanning or manual browsing.
Mobile app home screen. User-friendly interface with key features like messaging, browse, and personalized recommendations

CHECKED IN STATE
User can now brows collection and shop by scanning

View popular products, explore your space virtually, securely add, remove, and manage products before checkout

SHOPPING STATE
User can explore products by room and test them out

mobile app product catalog. Browse a wide range of products with high-quality images and detailed descriptions while shopping room-by-room with easy to navigate icons and visual indicators

PRE-CHECKIN STATE
User can browse collection but not scan yet