Cognitive Athletics

Mobile App & Web Platform Evolution for reaching new potential with science-backed, signal-based training

Mobile App Onboarding: UX/UI highlights the user-friendliness and value provided by the onboarding experience.

Company

Cognitive Athletics

Role

Principal Product Designer

Duration

3 Months

Team

1 UX Designer, 2 Product Managers, 3 Developers, 1 CEO

The Challenge

How might we create an engaging community hub that enables athletes and coaches to connect, track progress, and train together outside of just the gym?

Specific Goals

To create the first science-backed signal training experience that unites behavioral and physical health for the wellness industry.

Key Metrics

To achieve a 50% increase in monthly active users within the first six months of the platform's launch in the US market.

Before

Before redesign: Cognitive Athletics wellness app with unclear interface and confusing prompts.
Vibrant geometric design with bold colors and abstract shapes creating an artistic pattern.
After redesign: Streamlined competitions view in Cognitive athletics app. Designed by Dena Jane for simplified process with fewer steps and clear, concise instructions

After

Performance Test Metrics

My Clubs Community Connection: UX/UI emphasizes the social and motivational benefits of community connection within the platform designs
Performance Metrics Tracking: UX/UI highlights the motivational and guidance aspects of the metrics tracking feature designs.

Exclusive
Live Events

Exclusive Member Seminars in Wellness App: UX/UI focuses on the value of expert insights and advanced training techniques offered in the seminars designs

Educational
Expansion

Wellness and Fitness App Training Videos: UX/UI emphasizes the high-quality content, expert instruction, and personalized training plans available through the video library designs

Connected Communities

Outcomes that tie back to the challenge

Results

5 NEW

feature releases including test reports and interactive data metrics for performance insights to promote growth and consistency

100%

modernized mobile and desktop digital experiences, enabling the company to take on a leading position in its market space.

+

positive impact

“ Dena's flexibility and her approach to the project made for a great experience. The team felt well-supported and energized by her collaboration. We’re really happy with how everything turned out. If you’re looking for someone who can deliver high-quality design work that is clean, feels more modern, and has a smoother intuitive navigation I would recommend Dena without hesitation.” - Zamir S.